Siofra McComb

Founder and Managing Director - Positive Subversion

Former AIM Board Member Siofra McComb founded Positive Subversion in 2020 - a consultancy company focused on campaign and label management for independent labels and artists. Since then she and her team have been filling the gap between the myriad of distribution solutions on offer and the artists and labels wanting to make the most of these opportunities, with the aim of helping artists and labels build sustainable businesses. During these four years we have worked with artists such as Yussef Dayes, Run The Jewels, The Murder Capital, moby, Greta Van Fleet and Royksopp, and labels such as Innovative Leisure, Night Time Stories, 22Twenty and many more.